Privacy Policy

Information We Collect

We may collect information that you voluntarily provide to us, information generated automatically when you use our website, and information received from service providers that help us operate our business.

Information You Provide

Depending on how you interact with us, we may collect:

• Full name
• Billing address
• Shipping address
• Email address
• Mobile or telephone number
• Order details
• Products purchased or viewed
• Payment-related information
• Customer support communications
• Information submitted through website forms
• Information provided through WhatsApp or other communication channels
• Reviews, feedback, photographs, or other content voluntarily provided
• Marketing preferences

Information Collected Automatically

When you visit our website, certain technical and usage information may be collected automatically, including your IP address, browser type, device type, operating system, pages visited, products viewed, search activity, referring website, website interactions, cookies, and similar technologies.

How We Use Your Information

We may use personal information for purposes including:

• Processing and confirming orders
• Processing payments
• Arranging shipping and delivery
• Providing order and delivery updates
• Managing cancellations, refunds, and customer requests
• Providing customer support
• Operating and improving our website
• Preventing fraud and unauthorized activity
• Understanding website usage and improving customer experience
• Sending marketing communications where permitted
• Complying with applicable legal obligations

Cookies & Similar Technologies

Our website may use cookies, pixels, tags, scripts, local storage, and similar technologies to operate the website, remember preferences, understand website usage, improve performance, and, where applicable, measure marketing activities.

Essential Cookies

These cookies support essential functions such as shopping cart functionality, checkout, security, authentication, and basic website operation.

Analytics and Marketing

Where applicable, analytics and marketing technologies may help us understand website activity and measure the effectiveness of promotional activities.

You can manage or restrict cookies through your browser settings. Disabling certain cookies may affect website functionality.

How We Share Personal Information

We may share personal information with trusted service providers where reasonably necessary to operate our business and provide our services.

Payment Providers

Payment information may be processed by authorized payment service providers, including Razorpay where applicable.

Shipping and Delivery Partners

We may share information such as your name, phone number, shipping address, and order details with delivery and logistics providers so that your order can be delivered.

Technology and Business Service Providers

We may use third-party providers that assist us with website functionality, customer relationship management, enquiry management, communication, marketing automation, analytics, security, customer support, and other business operations.

Legal Requirements

We may disclose information where required or permitted by applicable law, legal process, court order, government authority, or regulatory requirement.

Communication Services

We may use trusted third-party communication and technology services to manage customer enquiries, customer relationships, website forms, notifications, customer support, and business communications.

Information submitted through our website forms, enquiries, checkout process, messaging services, or other communication channels may be securely processed by these service providers on our behalf.

WhatsApp Communications

Where WhatsApp is available as a communication option, customers may contact us or receive relevant customer service communications through WhatsApp.

Information shared through WhatsApp may be used to respond to enquiries, provide customer support, assist with orders, and provide requested updates.

Payment Processing

Payments made through our website may be processed by authorized third-party payment service providers, including Razorpay, where applicable.

Payment providers may process information required to complete transactions, verify payments, prevent fraud, and meet applicable legal and regulatory requirements.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including completing transactions, providing customer support, maintaining business records, resolving disputes, preventing fraud, and complying with legal, accounting, tax, and regulatory obligations.

When information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

Data Security

We take reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

However, no method of transmission or electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted through the internet.

Your Privacy Rights

Depending on applicable law and your circumstances, you may have rights regarding your personal information.

These may include the right to:

• Request information about personal data we process about you
• Request correction of inaccurate information
• Request deletion where legally applicable
• Withdraw consent where processing is based on consent
• Request assistance with applicable privacy rights
• Raise a complaint regarding our processing of personal information

Certain rights may be subject to applicable legal limitations and identity-verification requirements.

Withdrawal of Consent

Where we process your personal information based on your consent, you may withdraw that consent by contacting us using the details provided below.

Withdrawal of consent will not affect processing that was already carried out lawfully before the withdrawal.

Marketing Communications

You may receive promotional communications from us if you have subscribed to our marketing communications or where otherwise permitted by applicable law.

You may stop receiving promotional communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.

You may still receive non-promotional communications necessary to complete or manage your orders, transactions, or customer-service requests.

Third-Party Websites & Services

Our website may contain links to third-party websites, applications, social media platforms, payment providers, or other services.

We are not responsible for the privacy practices, security, content, or policies of third-party services. We recommend reviewing their respective privacy policies before providing personal information.

Children's Privacy

Our website is intended for general consumers and is not knowingly directed toward children who are not legally permitted to use the service.

We do not knowingly request or intentionally collect personal information from children where such collection is prohibited by applicable law.

International Data Transfers

Ruchitha's Indian Store operates from India and may use service providers located in India or other countries.

As a result, personal information may be processed or stored in jurisdictions outside your state, region, or country. Where required by applicable law, appropriate steps will be taken concerning international transfers and the protection of personal information.

Fraud Prevention & Security Monitoring

We may use reasonable fraud-prevention, security, and risk-management measures to protect our customers, website, payment processes, and business.

This may include reviewing transaction information, technical information, device information, IP addresses, and other relevant information to identify suspicious or unauthorized activity.

Automated Processing

We may use automated tools provided by our e-commerce, payment, security, fraud-prevention, analytics, or other service providers.

Where applicable law provides rights relating to automated decision-making or profiling, you may contact us to request information or exercise applicable rights.

Grievance & Privacy Requests

If you have a question, concern, complaint, or request regarding the collection or use of your personal information, please contact us using the contact information below.

We will review your request and take reasonable steps to address it in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, data-processing practices, or applicable laws and regulations.

When changes are made, the updated version will be published on this page.

Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have a concern regarding the handling of your personal information, please contact us.

Applicable Law

This Privacy Policy is intended to be interpreted in accordance with applicable laws and regulations governing the processing of personal information and e-commerce activities in India.

Where mandatory privacy or data-protection rights under another jurisdiction apply to a customer, those rights will not be excluded solely by this Privacy Policy.